SafeMom
Michael Sunmoni
Description of the Innovation
SafeMom was launched in 2022 to address the high maternal and neonatal mortality in underserved areas
of Lagos, Nigeria. Leveraging the widespread use of mobile phones, it offers subsidized, minimal-internet-
dependent digital solutions to improve pregnancy outcomes. The SafeMom packages are designed to
keep pregnant women well-informed about maintaining their health during pregnancy, with content
delivered in preferred languages to eliminate language barriers. Depending on the subscribed package,
pregnant women are also provided with pregnancy kits, link to antenatal care, home services, and
ambulance support for obstetric emergencies. By integrating mobile technology with life-saving
interventions and collaborating with local healthcare providers, SafeMom bridges critical care gaps and
empowers women to maintain optimal health during pregnancy.