MAMA'S PRIDE MATERNITY (MPM) APP AND SMS PLATFORM
Mr. Rufus Ohiowere
Description of the Innovation
Mama’s Pride Maternity, created by Intelligent Nodus Solution in Lagos, Nigeria, is a digital platform
designed to bridge information gap and improve linkage to care for pregnant women, particularly those
living in underserved rural communities. The platform uses mobile technology and social media to deliver
pregnancy stage-specific information in local languages, eliminating communication barriers.
Leveraging Nigeria's primary healthcare (PHC) structure, it ensures skilled care during pregnancy and
delivery. Major features include free services for beneficiaries, discounted laboratory tests to incentivize
Antenatal Care (ANC) attendance, and continuous improvement through user feedback mechanisms.
Mama’s Pride aims to reduce maternal mortality, enhance health outcomes, and empower women
through convenient, accessible, innovative, and personalized maternal healthcare care solutions.